When you’re starting a new web venture, it’s sometimes hard to know where to start. What makes a successful website? What should I include and what do I have to include? No two sites are the same, but most of them follow a basic structure that is a great starting point for any new development.
Here we’re going to look at essential core pages that you should include, and explain a little more about why each one is vital to a fully functional site.
There’s No Place Like Home
Kicking off with the obvious, your home page needs to have all the navigation and instant information that you want to get your users hooked from the get-go. Although it might seem like a given, home pages are actually a make or break page for any website. People will quickly weigh up whether they want to stay and look around, or head to Google and find another option.
Your home page should be attention-grabbing, not too cluttered but have enough going on to provoke interest, and most importantly, it should match your identity as a business or organization. Think color scheme, think style, fonts, videos, and images. A home page acts as a reference point for all your other pages, and it’s our first, most essential core page.
With big closed off companies being a thing of the past, the public has a much greater desire for a company to be transparent and on their level. Your contact page should have as many ways to get in touch as possible and you should always be reliable with responses! Traditionally, telephone numbers, email addresses, and postal addresses were left on the contact page. Now though, social media and instant messaging are possible, even webcam live chats if you have the capability!
With the same reasons behind setting up the contact page, every website needs an ‘about us’ page. Your customers will want to know exactly who they are dealing with. Not that you have anything to hide, but this is your chance to show off, in a concise way, why you’re such a great company to work with and really get the public to relate to you on a more personal level.
Include where you’re based when you were founded, the aim and ethics of the company and as much focus on ‘normal individuals’ within your work as you can muster. If you need advice on the design/implementation of any of these pages Manchester web design agency Voodoo are a good choice.
It’s also essential that you have a page dedicated to your policies, terms & conditions, and any copyright statements that you are required to display. This isn’t normally something that the average person would wish to check out and see, but it does give the public a reassurance of legitimacy and security knowing all this is in place.
It also covers your back, once things are online it’s hard to get them off and if there should be any legal ramifications or proceedings relating to your company or your website then you have everything on display and in place as it should be.
A great way to sell your company or your business to your audience is to have the market do it for you. Statistically one of the most successful methods of converting site views into sales is by having testimonials and reviews from members of the public. People aren’t suckers for sales spiel anymore, and the public is more and more aware of marketing tactics and advertising.
They may be dubious about what you say regarding your own products or projects, but they trust their peers and fellow buyers. Satisfied customer testimonials and reviews are great, which is why in today’s world it is an essential core page to include.
Every niche will have its own online needs, and there are many more pages that you can add based on the specific needs of your website. These core pages though, mean that you will have a steadfast structure to build on. Once these are in place, you’re guaranteed to have the right ingredients for a successful site. When you’re up and running, all you need to do is market well, remember social media, and make sure you never forget: content is king!